"Cause marketing" is where purpose, passion, and profits meet in a productive, strategically aligned partnership. While there have been earlier examples of the purchase of corporate goods benefiting charitable organizations, the term "cause marketing" was coined by American Express®. From 1981 to 1984, American Express supported over 45 local causes through a marketing arrangement where the use of its card generated financial support for programs American Express elected to sponsor. In one of its campaigns, American Express raised $2 million for the Statue of Liberty Restoration Project. But it was Newman's Own® that really brought to the mainstream consumer the concept and the beneficial impact of cause marketing. Today, you participate in cause marketing when you designate a percentage of your purchases at your local supermarket to support your local schools. Consumers can eat for a cause, wear for a cause, and support a cause through numerous strategic partnerships.
When you purchase from this web site, you make a statement that you care to support the work of our nonprofit.
The Cone Cause Study in 2008 found 79% of Americans would switch brands to support their cause.*
* Past. Present. Future. The 25th Anniversary of Cause Marketing, CONE LLC, Boston, MA, 2008
How the Program Works